Most behavioral health brands sound the same — and it’s costing them trust, admissions, and long-term growth.
In this episode of The elev8.io Podcast, host Gary Garth sits down with Emma Stapleton, behavioral health brand strategist and Partner at Mint Partnership, to unpack how treatment centers can use branding as a strategic tool — not just decoration.
Together, they explore why many behavioral health brands fail to connect, how to reframe brand as a growth engine, and what facilities must do to stand out in a saturated, emotionally charged industry.
🎯 You’ll learn:
Why most behavioral health brands unintentionally repel patients and families
How to design brand experiences that increase trust, admissions, and even clinical outcomes
Five powerful brand moves every treatment center should implement in 2025
Whether you’re a founder, CMO, or executive director, this episode will shift how you think about brand, perception, and growth in behavioral health.
🚀 Key Topics / Timestamps
00:42 – Why most behavioral health brands sound identical
04:21 – The design mistake that kills trust and signals risk
07:55 – How brand voice and admissions alignment boost conversions
12:30 – What happens when your brand is just a logo
15:30 – Should your CEO be posting on LinkedIn?
19:40 – Measuring brand reputation in a performance-driven world
24:55 – The 5 Brand Moves every behavioral health leader should make
32:10 – What branding has to do with clinical outcomes
👇 Make sure to subscribe:
LinkedIn: https://www.linkedin.com/company/elev8io/
Instagram: https://www.instagram.com/elev8.io/
YouTube: https://www.youtube.com/@elev8_io
🎧 Podcast Platforms:
Spotify: https://open.spotify.com/show/07DofmdcmrCimcnyOzS1nJ?si=a4a6ca40a1554ef4&nd=1&dlsi=952f6812f3054c4b
Apple Podcast: https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794
YouTube Podcast: https://www.youtube.com/@elev8_io/podcasts
🚀 Guest & Host Social Media
Guest LinkedIn: Emma Stapleton https://www.linkedin.com/in/emma-stapleton-a8075213/
Host LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/
🚀 360° Patient Acquisition Solutions For Behavioral Health Centers
https://elev8.io/
☎️ 305 424 9615
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