Most treatment centers build their patient acquisition strategy upside down, starting with costly paid ads and neglecting the foundational channels that drive sustainable growth.
In this solo episode of 'The elev8.io Podcast', Gary Garth, CEO of elev8.io, reveals the Hierarchy of Patient Acquisitions, a proven framework inspired by Maslow’s Hierarchy of Needs and developed to help behavioral health centers achieve full census while reducing acquisition costs.
Gary breaks down each layer of the Patient Acquisition Pyramid, explaining how to leverage Alumni programs, local SEO, and business development before investing heavily in Google or Microsoft Ads. You’ll learn how to identify where your admissions pipeline is leaking money, and how to rebuild it for predictable, scalable results.
If your facility’s cost-per-admission (CPA) is between $5K–$9K, this episode will show you how to reverse that trend, and generate consistent growth.
🎧 Stay until the end to discover how to test your own performance with the Patient Acquisition ROI & Census Growth Calculator For Behavioral Health Organizations, and benchmark your center against industry standards.
🚀 Key Topics / Timestamps
00:00 – Why most centers build their strategy upside down
02:10 – The creation of the Hierarchy of Patient Acquisitions
04:05 – The four tiers of the Patient Acquisition Pyramid
06:20 – How local SEO reduces CPA dramatically
08:40 – Building scalable BD partnerships for long-term growth
10:50 – When to invest in paid ads, and when not to
12:30 – Using the Patient Acquisition ROI Calculator to identify opportunities
14:00 – How this hierarchy drives stability, profitability, and impact
👇 Make sure to subscribe:
LinkedIn: https://www.linkedin.com/company/elev8io/
Instagram: https://www.instagram.com/elev8.io/
YouTube: https://www.youtube.com/@elev8_io
🎧 Podcast Platforms:
Spotify: https://open.spotify.com/show/07DofmdcmrCimcnyOzS1nJ?si=a4a6ca40a1554ef4&nd=1&dlsi=952f6812f3054c4b
Apple Podcast: https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794
🚀 Host Social Media
Host LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/
Instagram: https://www.instagram.com/iamgarygarth
📊 Curious how your patient acquisition strategy stacks up?
Run your numbers through the elev8.io Growth Calculator — the industry’s first tool built exclusively for behavioral health executives.
In less than 3 minutes, you’ll see:
✔ Your true Cost-Per-Admission (CPA)
✔ Where your marketing dollars are leaking
✔ How you compare against industry benchmarks
✔ The fastest path to full census
👉 Test your strategy now at https://growthcalculator.elev8.io/