#BehavioralHealthMarketing is entering a new era—and your strategy needs to evolve fast. In this episode of ‘The elev8.io Podcast’, we sit down with Trevor Rand, Account Strategist at Google and SUD Vertical Specialist, to explore how AI Overviews are reshaping Google Search and what this means for Behavioral Health Centers.
Trevor shares insider insights on the biggest search changes in a decade, why traditional PPC strategies are no longer enough, and how to leverage value-based bidding to acquire higher-quality patients. We also dive into YouTube Ads as a cost-effective way to build awareness and why becoming part of a prospective patient’s consideration set is critical.
If you want to future-proof your facility, dominate search visibility, and improve your patient acquisition ROI, this episode is a must-listen. Stay tuned until the end for expert tips on integrating AI-driven tactics into your marketing strategy.
Key Topics / Timestamps
00:56 – Why behavioral health centers must adapt to AI-driven search
04:11 – What Google’s AI Overviews mean for treatment facilities
07:47 – How AI Overviews impact click-through rates and SEO strategy
19:00 – Why value-based bidding beats clicks and calls for ROI
38:28 – The overlooked power of YouTube ads for awareness and admissions
Discover how we integrate AI into our 360° Patient Acquisition Solutions for Behavioral Health Centers.
Follow elev8.io on Social Media
Instagram: https://www.instagram.com/elev8.io/
YouTube: https://www.youtube.com/@elev8_io
Guest & Host Social Media
Guest LinkedIn: Trevor Rand https://www.linkedin.com/in/trevor-rand
Host LinkedIn: Gary Garth https://www.linkedin.com/in/garygarth/