In this special episode of The EFM Health Club Podcast, we’re joined by world-renowned physiotherapist and performance coach Tom Swales — founder of the Advanced Movement Therapist (AMT) Certification and one of the most forward-thinking voices in rehabilitation and human performance. Tom shares how his nervous-system-first approach to assessment and treatment is transforming how physiotherapists, coaches, and personal trainers understand movement, pain, and performance. By focusing on how th...
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In this special episode of The EFM Health Club Podcast, we’re joined by world-renowned physiotherapist and performance coach Tom Swales — founder of the Advanced Movement Therapist (AMT) Certification and one of the most forward-thinking voices in rehabilitation and human performance. Tom shares how his nervous-system-first approach to assessment and treatment is transforming how physiotherapists, coaches, and personal trainers understand movement, pain, and performance. By focusing on how th...
Why is it so hard to convince people to exercise—even when we know it could change their lives? In this illuminating episode of the EFM Health Club Podcast, we’re joined by award-winning advertising expert James Rickard for a deep dive into the real reason the fitness industry struggles to market what might be the most valuable product of all: health. James shares sharp insights into what the industry gets wrong, what truly motivates people to take action, and how we can all play a role in he...
The EFM Health Club Podcast
In this special episode of The EFM Health Club Podcast, we’re joined by world-renowned physiotherapist and performance coach Tom Swales — founder of the Advanced Movement Therapist (AMT) Certification and one of the most forward-thinking voices in rehabilitation and human performance. Tom shares how his nervous-system-first approach to assessment and treatment is transforming how physiotherapists, coaches, and personal trainers understand movement, pain, and performance. By focusing on how th...
