SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of The Efficient Spend Podcast, growth and marketing analytics consultant Barbara Galiza shares insights on marketing data audits, triangulation, and optimizing paid versus organic strategies. Barbara discusses key challenges that startups face, such as data discrepancies, budget allocation, and balancing short-term performance with long-term brand-building goals. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Barbara Galiza is a growth and marketing analytics consultant with over 10 years of experience helping startups optimize their media spend and measurement strategies. Passionate about simplifying complex marketing data, she has worked with diverse clients to improve performance through methodologies like marketing mix modeling and attribution. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH BARBARA: https://www.linkedin.com/in/barbara-galiza/ EPISODE LINKS: https://www.barbaragaliza.com/#about-me https://021newsletter.com [https://021newsletter.com/] https://blog.adroll.com/marketing-incrementality-testing/ https://www.marketingevolution.com/knowledge-center https://paramark.com/blog https://www.getdbt.com/blog