SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of the Efficient Spend Podcast, Kristian Kletke, Director of Growth and Integrated Media Marketing at Nesto, shares her journey from agency life to in-house performance marketing, managing a $50 million media budget, and scaling Nesto from a startup to a major player in the fintech space. She discusses media mix optimization, creative testing, and the challenges and strategies of integrating both online and offline marketing channels.    About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.   About the Guest: Kristian Kletke is a growth and media marketing leader with 8+ years of experience in performance marketing, managing over $50 million in media spend. As the Director of Growth at Nesto, she has successfully scaled the digital mortgage lender from a startup to a leading fintech company, leveraging her expertise in media mix optimization and creative testing.   VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH KRISTIAN: https://www.linkedin.com/in/kristian-kletke   EPISODE LINKS: https://www.nesto.ca/about-us/ https://www.junglemedia.ca/contact/ https://ads.google.com/home/tools/ https://www.facebook.com/business/ads https://www.typeform.com/templates/ https://www.youtube.com/c/AlexHormozi/videos