Outsmarting the Algorithm: PR + GEO for the Win

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d5/73/e2/d573e2b2-4538-9bbb-f63d-5e554667b8b3/mza_10656816612705614281.jpg/600x600bb.jpg

The Education Insider Podcast

42 episodes

4 days ago

The podcast for education innovators. Join Jacob Hanson for conversations with PreK—12 school and district leaders about ed-tech, curricula, and the big decisions they make every day. PRP Group, a HAWKE Media Company, is a premier public relations, marketing intelligence, and strategic communications firm serving the preK-12 and higher education markets for over 20 years. Learn more at www.prp.group.

Marketing

Business

RSS

All content for The Education Insider Podcast is the property of Powered by PRP Group, a HAWKE Media Company and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/36139888/36139888-1741098915722-982b278bfbc2b.jpg

Outsmarting the Algorithm: PR + GEO for the Win

The Education Insider Podcast

21 minutes 16 seconds

1 month ago

Outsmarting the Algorithm: PR + GEO for the Win

When was the last time you asked ChatGPT for a recommendation—and wondered why your brand wasn’t mentioned? That’s the problem at the center of this episode of The Education Insider.Host Jacob Hanson brings together PR thought leader Kristen Plemon and SEO/GEO expert Rachael Bly to unpack Generative Engine Optimization (GEO) — a term that still makes most executives respond with, “What the heck is GEO, and why should I care?”What you’ll learn in this episode:

What GEO actually is
How AI tools like ChatGPT and Gemini are reshaping brand visibility
Why PR is mission-critical for feeding the “AI answer bot”
How freshness, FAQs, and superlatives can make or break your discoverability
Practical next steps to test and improve your brand’s visibility in AI search

If you’re in education marketing, PR, or district leadership, this episode is both a warning and a playbook: now is the time to act, or risk being invisible in the age of AI search.

Resources & Links:

Connect with Kristen Plemon on LinkedIn

Connect with Rachael Bly on LinkedIn

Learn more about PRP Grouphttps://www.prp.group/

Learn more about Hawke Mediahttps://hawkemedia.com/

Enjoyed the episode? Leave a review, share it with a colleague, and subscribe to The Education Insider wherever you get your podcasts. For more insights on education branding, visit PRP Group.