In this episode of The Education Insider Podcast Shorts, host Jacob Hanson riffs on a recent article featuring an administrator’s perspective on vendors in the education sector. He wholeheartedly agrees with Dr. Tracy Daniel-Hardy, a district-level director of technology, who says vendors need to “know what we do, how we do it, what we need to simplify our work, our pain points, and the parameters that guide our work.” Jacob explains how understanding your clients’ needs can translate into more relevant and meaningful outreach and, ultimately, build the deep trust that’s needed to sustain relationships with key buyers. He also introduces PRP Group’s new Anonymous Edvisors service, which offers insider access to education experts.