In the current pandemic-stricken world, digital marketing and advertising have become even more challenging. In this episode, we sit down with marketing expert Drew Blumenthal, who shares his insights on how increased competition for ad spots and search terms is affecting conversion rates and making it harder to make sales. As e-commerce business owners navigate this landscape, Drew advises to focus on competitive pricing, quality products, and free shipping options, while analyzing competitor product pages to highlight unique aspects of their own products. He also touches on the benefits and limitations of AI tools in advertising and emphasizes the importance of human intelligence and branding in creating effective ads. Drew also discusses the importance of gradually increasing advertising budgets while maintaining profitability, improving website conversion rates, and exploring other sources of traffic beyond paid ads. Join us as we explore the challenges and opportunities in digital marketing and advertising with Drew Blumenthal on this week's episode!