The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
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The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
Crafting a Brand Persona that Resonates with Sandy Dedeian
The eCommerce Money Map Podcast
21 minutes 21 seconds
2 years ago
Crafting a Brand Persona that Resonates with Sandy Dedeian
How do we make a product or service unique and memorable?
Today’s episode features Sandy Dedeian, an expert on helping e-commerce brands scale to seven to eight figures and beyond. Omar and Sandy discuss the importance of having a brand personality in order to stand out from the crowd and be successful in today's market. They talk about Seth Godin’s “Purple Cow” concept as an example of how to make a product or service unique and memorable. They also focus on how small businesses can tie their products to their own story and values to establish a connection with customers. Don't miss this episode full of valuable learnings for small business success!
The eCommerce Money Map Podcast
The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
