Welcome to the inaugural episode of the ecommerce edge with Phil Dubois, CEO of AdAmplify. In this episode, we dive into the dynamic world of ecommerce strategies with Greg Swanson, a digital pioneer known for his transformative approach to media revenue models and digital advertising innovations. Join us as we explore the shift from the traditional marketing funnel to a complex web of customer journey touchpoints. Greg shares his expertise on optimizing multi-channel marketing strategies to boost customer acquisition and retention. Learn how successful brands navigate today's digital landscape and the importance of understanding customer lifetime value to improve ROI. This episode is packed with insights into how businesses can effectively manage touchpoints, engage with customers post-purchase, and leverage customer reviews and social proof to drive growth. Tune in for expert advice on staying ahead in the competitive ecommerce space.