Podcast EpisodeThis video features an insightful conversation with Afiya, a homemaker turned artist based in Dubai, who has successfully transitioned from a career in structural engineering to creating and selling customized crafts inspired by Arab culture. The episode highlights her journey from crafting as a hobby during the COVID-19 pandemic to growing a thriving art business with a strong social media presence and community engagement. Initially struggling with sales and motivation, Afiya and her husband persisted through events and exhibitions, gradually identifying the right customer base and marketing strategies. The uniqueness of her art—especially her camel-themed crafts symbolizing Arabian identity—helped generate curiosity and sales, particularly among Western expatriates in Dubai. The video also captures the challenges and triumphs of blending personal passion with entrepreneurship, emphasizing the role of community events, social media boosting, and personalized customer engagement in building a successful handmade art business.