
In this episode of Eat Nourish Love, Caroline Cary sits down with Nicolle Dean, co-founder of QLVR (Clever Shoes) — a groundbreaking women’s footwear brand changing how we move. Nicolle shares the inspiring story behind QLVR’s five-year journey to create the first truly female-specific running and training shoe, built around women’s biomechanics rather than scaled-down men’s designs.
They talk about the lightbulb moment that sparked QLVR during lockdown, the challenges of innovation and crowdfunding, and why protecting your ideas, staying resilient, and designing with purpose matter more than ever. From festival launches to Dame Kelly Holmes wearing QLVR on stage, this conversation celebrates creativity, courage, and rethinking what comfort and performance really mean.
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