What does it take to truly finance nature with integrity?

In this episode, Troy Carter speaks with Oliver Bolton, Co-Founder of Earthly, about the realities of building trust in a market that’s often misunderstood. They discuss the gap between ambition and action, why public perception of carbon credits has become so negative, and how to separate high-quality projects from the noise.

Oliver shares his personal journey — from becoming a B Corp founder to dedicating his career to nature after the birth of his son — and why trust and data have become central to Earthly’s mission. Together, Troy and Oliver explore the promise of biodiversity credits, the role of technology like bioacoustics MRV, and how businesses can engage authentically with nature.

If you’re interested in how climate finance is evolving, what’s slowing it down, and where real hope lies, this conversation offers an honest window into the challenges and bright spots of nature markets today.