We've been having many conversations recently with colleagues, partners and customers around strategies for picking the right platform for your product or service development. Building native solutions for mobile platforms tends to be perceived as a more challenging endeavour that web or cross platform alternatives, but it doesn’t have to be. And although native is not always the answer, sometimes it is the best one. In this episode we share our thoughts on when to go native and why, the benefits, and how development technologies can have a huge impact on your return on investment, within the context of business apps.