This is one of the most important episodes we’ve done on The Dunk Talk Podcast.I sat down with Dennis Yu—search engine engineer from the early days of Yahoo and one of the most respected marketers in the game—to talk about how dunkers and creators can build a real personal brand that actually shows up on Google and leads to real-world opportunities.Dennis has worked with huge brands like Nike, Starbucks, American Airlines, and the Golden State Warriors. He was there when Yahoo was pioneering the early internet, where he served as a search engine engineer analyzing what millions of people were searching for daily. Now, he spends his time helping local service businesses and individuals looking to grow their personal brands—whether they’re athletes, creators, or entrepreneurs. Through BlitzMetrics, he teaches others how to market effectively, run targeted ads, build personal brand websites, and turn their existing content into long-term digital assets that drive visibility and opportunity.In this episode, we break down:- Why even top-tier dunkers are invisible on Google (and how to change that)- How to build a personal brand website that helps you rank- The long-term value of blog posts, podcasts, and YouTube videos- Why short-form content is just the trailer—and long-form is the actual movie- How linking to your peers, mentors, and events boosts everyone’s visibility- What Google looks for when deciding who shows up—and how to use that to your advantage- How AI can turn one podcast or dunk event into a dozen pieces of content that all build your digital presenceWhether you’re trying to get sponsors, build your reputation, land a job, or just be seen for the work you’re already doing, this episode will show you what to do next.The dunk game deserves to be documented, respected, and visible—and it starts with us.Tools/Content mentioned in this video:Knowledge Graph Explorer (Tool): https://blitzmetrics.com/knowledge-graph-explorer/How To Get a Google Knowledge Panel (Article): https://blitzmetrics.com/how-to-get-a-google-knowledge-panel-even-if-youre-not-famous/Claiming Jordan Kilganon and the JMX Team's Knowledge Panels: https://www.youtube.com/watch?v=FQ1S3xiokoc