As political tribalism rages across America, supporting brands on social media has gotten more complicated. The brands we align with have to align with our values – because supporting the wrong ones could alienate us from our political tribes. This week, McDonald’s Global Chief Marketing Officer Morgan Flatley joins CivicScience CEO John Dick to discuss how brands can navigate the minefield of politics and cancel culture, and whether it’s possible for a brand to appeal to everyone – or even most of everyone.