CivicScience data tell us that Hispanics today are a mind-blowing one-and-a-half times more likely than non-Hispanics to believe they can achieve the “American Dream.” Non-Hispanics are 20% less likely to believe the American Dream exists at all.

In our final episode of the season, CivicScience CEO and host John Dick talks with Roberto Ruiz, the head of Research, Insights, and Analytics for Univision, the largest Hispanic-audience media company in the U.S. The two discuss the growing and evolving population of Hispanics in America, why they’re so crucial to marketers, and – surprisingly – why a growing number of them supported Donald Trump in 2020.

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