In today's episode you will hear the biggest mistake that Sales Executives and C-Suite team members make when they are developing the enablement function for their companies.

We discuss hiring your first sales enablement team member and how to have a conversation with executives on how to develop the Sales Enablement function properly. From the beginning.

Your most successful peers are reading the "Love, Enablement" newsletter each week. To have it delivered to you directly, you can sign up here: https://bit.ly/SENewsletter-1