Why Creators Are Worth Billions

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The Due Dilly Podcast

Due Dilly Advisory

3 episodes

1 day ago

Unpacking the mechanics of business moves that shape industries and environments. Deeply researched and culturally attuned insights you can use. Hosts Jonathan Jackson and Carl Joseph-Black structures, thesis, and new markets, using deep research and cultural fluency. The money is always talking. We help you listen.

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Entrepreneurship

Business,

Investing

Why Creators Are Worth Billions

The Due Dilly Podcast

48 minutes

1 month ago

Why Creators Are Worth Billions

Everyone is talking about the 'creator economy'. But what does it mean? What makes a "creator" a "creator"? And why is Wall Street pumping billions into it?

In this episode, (and this season) we are focused on unpacking what the creator economy is, how is it is being value, what is underpinning it, and how creators are starting to take on investment If you're a creator yourself, work in media, entertainment, or finance, this is for you.

Things You'll Learn:

Why (and how) money is flowing into creators and tools they use
How ownership of the full value chain flips leverage
How creators are becoming investible (and why that matters)

In this episode, we cover:

(00:00) - Introduction to Due Dilly
(00:31) - What is the Creator Economy?
(03:55) - Goldman Sachs Report: The $500B Creator Economy
(08:50) - The Shift from Traditional Intermediaries
(13:31) - How Creators Own the Entire Value Chain
(17:22) - The Future of Angel Investing in Creators
(18:48) - Where the Money is Coming From
(19:23) - Slow Ventures: Investing Directly in Creators
(20:31) - Case Study: Jonathan Katz Moses - Woodworking Empire
(23:07) - Building Your Own Mini Home Depot
(23:57) - VCs Investing in Creator Infrastructure
(28:05) - The Scale of Capital Deployment
(29:16) - Leveraging Multiple Platforms
(32:51) - Private Equity Enters the Creator Economy
(36:37) - Understanding Different Investment Perspectives
(38:07) - Thinking Like a Company, Not Just Talent
(41:05) - YouTube's Dominance: 13% of All TV Consumption
(44:01) - Case Study: Zach Bia and Field Trip Records
(47:20) - Closing Thoughts: Follow the Money

Key References:

Goldman Sachs report: https://creatorswithinfluence.com/wp-content/uploads/2025/04/Goldman-Sachs-Global-Investment-Research-Creator-Economy-Framing-Market-Opportunity-Download-Report-March-26-2025.pdf
Doug Shapiro: https://dougshapiro.substack.com/p/tectonic-trends-in-media
Mary Meeker Internet Trends https://www.bondcap.com/#specialreports
Slow Ventures Investment https://slowupload.beehiiv.com/p/our-first-creator-fund-investment-jonathan-katz-moses

Extensive linked references: https://dub.sh/DDSources

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