Ep 25 - Doing Subscriptions Right - Claudia Laurie & Alex Craciun

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 25 - Doing Subscriptions Right - Claudia Laurie & Alex Craciun

The DTC Deep Dive

35 minutes 11 seconds

3 years ago

Ep 25 - Doing Subscriptions Right - Claudia Laurie & Alex Craciun

Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route.

Why does Prive exist? How do they do things to help brands?
What makes a good subscription service, in both execution and technology?
On the best, and worst subscription experiences.
On the friction points of implementing a subscription service.
An explanation of review mining and how it can grow your brand.
The two main reasons for customers canceling subscriptions.
Which brand has the best subscription model?