Ep 24 - Leverage Your Reviews

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/c9/df/f2/c9dff2e3-9c9e-0b56-d6c6-2d2958f6b897/mza_4207566041639487839.jpg/600x600bb.jpg

The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

Marketing

Business

RSS

All content for The DTC Deep Dive is the property of Fraggell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/26537811/26537811-1666788450227-94d7eb11ea03f.jpg

Ep 24 - Leverage Your Reviews - Callum McKeefery

The DTC Deep Dive

36 minutes 17 seconds

3 years ago

Ep 24 - Leverage Your Reviews - Callum McKeefery

Welcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on.

On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table.
On the importance of reviews and how a lot of brands overlook this.
On ‘too good to be true reviews and panic around getting a 1-star review.
The psychology of customers leaving reviews.
An explanation of review mining and how it can grow your brand.
Why you should analyze your competitor’s reviews.
On curating your reviews.
How to place reviews on your product page.
Pros and cons of the different review sites.
On multi-media reviews and how to curate them.

Follow Fraser on Twitter

Follow Callum on Twitter

Work with Fraggell

Watch all the episodes on YouTube