Ep 23 - How to Market a Beauty Brand

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 23 - How to Market a Beauty Brand - Siân Rigby

The DTC Deep Dive

33 minutes 22 seconds

3 years ago

Ep 23 - How to Market a Beauty Brand - Siân Rigby

Welcome to the dtc deep dive. Today we speak with Siân Rigby, Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth.

On Kosas and Siân’s role as Director of Growth
On Siân’s reflections on working as a freelancer vs. an agency vs. a brand.
On what brands need to look for when hiring agencies.
On Kosas’ ‘north star’ brand strategy and Q4 prep.
On which platforms do the best for makeup brands.
On Kosas’ organic strategy vs. paid.
On UGC ads, and experimenting with other types of content.
On BeReal and Kosas’ product launch on the platform.

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