Ep 22 - Why Post-Purchase Can Make Or Break You

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 22 - Why Post-Purchase Can Make Or Break You - Juliana Casale

The DTC Deep Dive

33 minutes 28 seconds

3 years ago

Ep 22 - Why Post-Purchase Can Make Or Break You - Juliana Casale

Welcome to the DTC deep dive. Today we’re joined by Juliana Casale, Head of Brand & Community at Wonderment, an order tracking service that helps improve retention and increase upsells. In this episode, we go into detail about post-purchase, and how to give your customers the best possible experience after placing their order.

About Wonderment and how they help in Post-Purchase.
Why Post-Purchase is so important, yet so overlooked by a lot of brands.
On packaging experiences for customers receiving their product.
Important things for brands to do to improve the Post-Purchase experience.
On tracking pages, and how they are now a new marketing space for content.
On customer communities being built through Post-Purchase.
On the impact post-purchase has on repeat business.
Building trust through doing certain actions.
The best brand strategies for Post-Purchase.