Ep 21 - Skyrocket Your Brand on TikTok

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 21 - Skyrocket Your Brand on TikTok - Olly Hudson

The DTC Deep Dive

27 minutes 48 seconds

3 years ago

Ep 21 - Skyrocket Your Brand on TikTok - Olly Hudson

Welcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok. We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best.

Why TikTok Paid became one of the biggest channels around, and how the Pandemic helped this.
Why TikTok is succeeding for Ecom brands where Facebook is failing in some areas.
On Paid versus Organic content on TikTok.
Which brand types are the most suited for TikTok.
On the issues, TikTok has with dropshippers and scammers.
Which content type does the best on TikTok.
How to avoid making ‘annoying’ ads on TikTok, and combating frequency.
On how much content is needed to get good results.
Targeting on Tiktok.
The ‘secret sauce for TikTok success.
Advice for brands going into Q4.