Welcome to the DTC deep dive. This week, we sit down with Jay Moskowtiz, CEO of Bimble, who produces a CBD drink made using ethically sourced honey. We talk about Jay’s past on Wall Street, his move to beekeeping, and eventual growth into a CBD brand to tackle stress.
- On getting into Beekeeping via chatting to a Wall Street colleague during downtime. And getting better and better at it over the years.
- Jay’s career as a bond trader on Wall Street, and how the stress of the job made him turn to ways of coping with stress, with CBD becoming a focus for him as a healthier alternative to drinking.
- On debunking misconceptions about CBD as an ‘instant feel-good’ solution, rather than a way of removing the stress that you need to make it a habit out of.
- On the difficulties of advertising CBD, due to legalities and how Jay simply see’s this as a ‘Challenge’
- On the pandemic, and turning into a DTC brand, and the ‘silver lining’ being that they were able to find a lot of people willing to help them due to being less busy.
- Increasing marketing budget to test strategies in order to find Bimble’s niche.
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