Ep 12 - £450,000 in the Suez Canal

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 12 - £450,000 in the Suez Canal - Jack Griffiths

The DTC Deep Dive

33 minutes 53 seconds

3 years ago

Ep 12 - £450,000 in the Suez Canal - Jack Griffiths

Welcome to the dtc deep dive. This week we talk with Jack Griffiths from Snuggy and discuss what it’s like to run a successful brand through lockdown and Jack’s experience during the Suez Canal Blockage incident, in which a container full of Snuggy stock was stranded on the Evergreen ship, and how he has adjusted his shipping strategies since then.

At the beginning Jack’s business journey selling sweets to his classmates at school.
Why taking risks in business is sometimes necessary to kick off massive growth.
Jack’s experiences running Snuggy through lockdown, and finding success in ‘lifetime value.’
The Evergreen/Suez Canal Incident and how this changed shipping habits for the brand.
Marketing using Facebook and UGC. And how being a TikTok-able brand is something you should try and capitalise on.

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