Ep 10 - Basketball player to Yoga E-commerce

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 10 - Basketball player to Yoga E-commerce - Jason Deutchman

The DTC Deep Dive

32 minutes 23 seconds

3 years ago

Ep 10 - Basketball player to Yoga E-commerce - Jason Deutchman

Welcome to the dtc deep dive. This week I sit down with Jason Deutchman from Yoga Strong and talk about his journey from being an injured ex-basketball player to a yoga ecom store founder:

How going to yoga classes can be intimidating for men, and how that drove Jason to build his brand.
On making yoga approachable and selling gear that appeals to modern sensibilities
The difficulties setting up a store when you have no background in ecom
Youtube Marketing and getting people to engage with the brand

Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off.

Follow Jason on Twitter - https://twitter.com/JDeutch

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Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P