Ep 07 - Using Psychology to Make Irresistible Content

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 07 - Using Psychology to Make Irresistible Content - Sarah Levinger

The DTC Deep Dive

37 minutes 21 seconds

3 years ago

Ep 07 - Using Psychology to Make Irresistible Content - Sarah Levinger

Welcome to the dtc deep dive. This week I sit down with Sarah Levinger, a creative strategist and UGC producer, and talk about the importance of understanding your consumer and the power of UGC content.

This week we cover:

Why Sarah believes that learning how your customer thinks is paramount in the advertising world
How TikTok has created a huge sense of community
And why businesses should really push their benefits and create an experience around the brand

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Check out Plastiq - https://www.plastiq.com/

Follow Sarah on Twitter - https://twitter.com/SarahLevinger

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Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P