The big agency opportunity: Cross-channel performance in 2022

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The Drum Predicts

The Drum

10 episodes

8 months ago

Don’t miss out on this year’s predictions, it’s your guide to the big sector trends ahead for 2022. Hear from those in the know on what tech to expect, where brands will place their big media bets and of course, we help you unpick the hype from reality.

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Hosted on Acast. See acast.com/privacy for more information.

The big agency opportunity: Cross-channel performance in 2022

The Drum Predicts

12 minutes 26 seconds

3 years ago

The big agency opportunity: Cross-channel performance in 2022

The online customer journey has never been more complex but agencies that can translate this for brands will thrive. An agency that understands the role that both search and social have in driving success for performance media are future-proofing their strategy. But what does a nimble, future-proofed agency look like? This session will profile dotMATTER's journey to success and get under the hood of how they are working alongside platforms, by being a Meta Business Partner, to scale up this opportunity. In collaboration with Meta Business Partners, featuring Taa Visudhipol, Chief Commercial Officer & Co-Founder of dotMATTER, Chaola Nachampassak, Regional Performance Specialist & Global Agency at META and Charlotte McEleny, APAC Publisher for The Drum.

Hosted on Acast. See acast.com/privacy for more information.