Internet sustainability: Reducing the CO2 of digital media

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The Drum Predicts

The Drum

10 episodes

8 months ago

Don’t miss out on this year’s predictions, it’s your guide to the big sector trends ahead for 2022. Hear from those in the know on what tech to expect, where brands will place their big media bets and of course, we help you unpick the hype from reality.

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Hosted on Acast. See acast.com/privacy for more information.

Internet sustainability: Reducing the CO2 of digital media

The Drum Predicts

13 minutes 28 seconds

3 years ago

Internet sustainability: Reducing the CO2 of digital media

The demand for sustainable solutions to deliver digital media will accelerate as brands embark on their decarbonization journey throughout 2022. As a result, the media industry will shift focus from reducing direct emissions to indirect emissions. With data expected to grow by 44x – driven by video, mobile and consumer expectations – it’s on the industry to agree on a standardized approach to measuring the CO2 impact of delivering digital ads. In collaboration with SeenThis, featuring, Andrew Hayward-Wright, UK Partnerships Director of SeenThis.

Hosted on Acast. See acast.com/privacy for more information.