First-Party Data: The future of personalization built on trust and privacy

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The Drum Predicts

The Drum

10 episodes

8 months ago

Don’t miss out on this year’s predictions, it’s your guide to the big sector trends ahead for 2022. Hear from those in the know on what tech to expect, where brands will place their big media bets and of course, we help you unpick the hype from reality.

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All content for The Drum Predicts is the property of The Drum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

First-Party Data: The future of personalization built on trust and privacy

The Drum Predicts

14 minutes 58 seconds

3 years ago

First-Party Data: The future of personalization built on trust and privacy

With third-party cookies ending in 2023, marketers are starting to transition to first-party data. Even though this deprecation does not mean cookie banners are going away, it does mean that companies should begin to think outside the box. Now is the perfect time to experiment with maximizing personalization without relying on cookies! Learn how to pivot your marketing strategy to focus on first-party and marketing-consented data, and make privacy and trust your competitive advantage. In collaboration with OneTrust, featuring, Arshdeep Sood, Marketing Solutions Engineer of OneTrust PreferenceChoice.

Hosted on Acast. See acast.com/privacy for more information.