Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
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Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
Virtual influencers: why you should make your own influencer
The Drum: Marketing Stories with Diane Young
17 minutes 36 seconds
5 years ago
Virtual influencers: why you should make your own influencer
In this week's episode of Marketing Stories, Diane takes a look at the rise of virtual influencers - including The Drum's own Floresta Nas - to determine what they offer to brands.
Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
