Sports experiences: how sports organisers, fans and brands are changing

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The Drum: Marketing Stories with Diane Young

The Drum

13 episodes

9 months ago

Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.

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Sports experiences: how sports organisers, fans and brands are changing

The Drum: Marketing Stories with Diane Young

8 minutes 26 seconds

5 years ago

Sports experiences: how sports organisers, fans and brands are changing

In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

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