Reinventing roads with users and commerce in mind

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The Drum: Marketing Stories with Diane Young

The Drum

13 episodes

9 months ago

Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.

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Reinventing roads with users and commerce in mind

The Drum: Marketing Stories with Diane Young

8 minutes 30 seconds

5 years ago

Reinventing roads with users and commerce in mind

In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

Hosted on Acast. See acast.com/privacy for more information.