Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
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Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.
Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
