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The Drum: Anatomy of an Ad
The Drum
20 episodes
9 months ago
The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
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All content for The Drum: Anatomy of an Ad is the property of The Drum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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Why Cadbury's Christmas ad resonated so well audiences last year
The Drum: Anatomy of an Ad
17 minutes 30 seconds
2 years ago
Why Cadbury's Christmas ad resonated so well audiences last year
It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondelez International. We find out why Cadbury's Christmas ad last year won over the nation.

Hosted on Acast. See acast.com/privacy for more information.

The Drum: Anatomy of an Ad
The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

Hosted on Acast. See acast.com/privacy for more information.