How Rosa Paris embraced a copy cat campaign with humour.

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The Drum: Anatomy of an Ad

The Drum

20 episodes

9 months ago

The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

Hosted on Acast. See acast.com/privacy for more information.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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How Rosa Paris embraced a copy cat campaign with humour.

The Drum: Anatomy of an Ad

21 minutes 49 seconds

2 years ago

How Rosa Paris embraced a copy cat campaign with humour.

My next guest is Gilles Fichteberg, co-founder of French agency Rosa Paris. In this episode, he retells how his team found out that one of their ads had been copied scene for scene. It's an eye-opening tale and one you won't want to miss.

Hosted on Acast. See acast.com/privacy for more information.