How M&C Saatchi used AI to show the devastating effects of knife crime

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The Drum: Anatomy of an Ad

The Drum

20 episodes

9 months ago

The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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How M&C Saatchi used AI to show the devastating effects of knife crime

The Drum: Anatomy of an Ad

13 minutes 51 seconds

2 years ago

How M&C Saatchi used AI to show the devastating effects of knife crime

This week's guest is Guy Bradbury who is a creative partner at M&C Saatchi. His team created a hard-hitting poster campaign this Mother's Day for the Ben Kinsella Trust that hoped to show the realities of knife crime. To hit home, each time an ambulance siren went by one of the outdoor sites the posters were triggered to show real text messages between mothers and their sons.

Hosted on Acast. See acast.com/privacy for more information.