How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

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The Drum: Anatomy of an Ad

The Drum

20 episodes

9 months ago

The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

Hosted on Acast. See acast.com/privacy for more information.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

The Drum: Anatomy of an Ad

24 minutes 53 seconds

2 years ago

How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

We kick off season two of The Drum’s Anatomy of an Ad podcast with a difficult yet important topic. Last year, Leo Burnett Chicago’s campaign for Change the Ref got everyone speaking about gun violence in the US and in this episode, the agencies top creatives Sam Shepherd and Ashley Geisheker detail how they managed to hoodwink prominent NRA members to become anti-gun spokespeople

Hosted on Acast. See acast.com/privacy for more information.