How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

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The Drum: Anatomy of an Ad

The Drum

20 episodes

9 months ago

The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

The Drum: Anatomy of an Ad

22 minutes 18 seconds

2 years ago

How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.

Hosted on Acast. See acast.com/privacy for more information.