Ever scroll your feed and feel buried in the glossy lives of influencers and #ad captions? You pause, you like, you move on, but a little doubt lingers. Is this real, or just another paid pitch?  Influencer culture exploded in the early 2010s, pushed by Instagram and later TikTok. It has given influencers the power to shape opinions, habits and purchases. Here’s the problem; it’s tough to separate genuine influencers from polished salespeople.  This episode cuts through the noise. You’ll learn clear, practical ways to spot authentic voices, who live with integrity and add real value to the world.