In Episode 24 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, founder of Lauren Rose Senior Advisors, for a powerful conversation on navigating today’s uncertainty in senior living sales. With over 20 years of industry experience, Morgan shares the frontline challenges sales teams face—from media-driven fear to financial hesitations—and how to coach through it with empathy, strategy, and real-life tools. They explore how to build trust in a skeptical market, train teams to handle objections with confidence, and leverage financial tools like MyLifeSite to sell the value of Life Plan communities. Plus, Morgan shares her personal story behind founding her company—and how her mom’s journey inspired it all. Whether you’re a sales leader, marketer, or operator in senior living, this episode is packed with practical tips, mindset shifts, and inspiration to help your team connect with today’s (and tomorrow’s) senior living prospects. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Lauren Rose Senior Advisors at https://www.lrsainc.com/  Full YouTube Episode: https://youtu.be/uWax1Gjmdbk