In Episode 23 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic is joined by Tripp Higgins, President of MyLifeSite and senior living sales veteran. They dig into how financial data tools like MoneyGauge are transforming senior living sales, not just by improving conversions but by arming sales and marketing teams with powerful data insights. Tripp shares how MoneyGauge is more than a financial calculator — it’s a self-service tool that helps prospects understand affordability while helping communities qualify leads and optimize marketing spend. With real-world examples and best practices, the episode explores how leveraging data can shape smarter pricing, guide marketing strategies, and make life easier for sales teams. Whether you're a sales director, operator, or marketer, this episode offers a fresh take on how to drive occupancy with confidence and clarity. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or MyLifeSite at https://mylifesite.net/  Full YouTube Episode: https://youtu.be/tO4E5p0o_TY