In Episode 22 of The Drake Insights Podcast, host Natasha Drake sits down with senior living industry veteran, video expert, and senior care advocate Christie Freeze to explore how sales and referral models in senior living need to evolve—and how we can start that change today. Christie shares her journey from frontline sales to founding CARE by Christie, a revolutionary model that helps families navigate aging care through education, empowerment, and relationship-first guidance. Together, Natasha and Christie discuss how current sales structures are outdated, why collaboration with so-called "competitors" is critical, and how leveraging everyday community professionals—from roofers to realtors—can unlock powerful new referral networks. Whether you're a sales leader, operator, marketer, or advocate for aging adults, this episode is packed with insights that challenge the status quo and offer real, replicable solutions. To learn more, visit Drake Strategic at https://www.drakestrategic.com/, CARE by Christie at https://www.carebychristie.com/ or Heart Legacy at https://heartlegacy.com/