The boomer generation is poised to redefine senior living, presenting both a massive challenge and a significant opportunity for the industry. In Episode 20 of The Drake Insights Podcast, host Natasha Drake, along with industry veterans Lauren Messmer and Mike Brindley from Solutions Advisors, explores the critical question: Is senior living truly prepared for this demographic shift? They delve into the widening gap between current offerings and the evolving needs and desires of boomers, discussing the urgent need for innovation and adaptation across all aspects of senior living. From rethinking physical plants and unbundling services to creating communities that foster purpose and engagement, the conversation tackles tough questions about traditional models, financial structures, and sales and marketing strategies. Join Natasha, Lauren, and Mike as they examine the future of senior living and the critical steps providers must take to thrive in the coming boomer wave, including leveraging technology, prioritizing transparency, and creating a culture of purpose to attract and retain this dynamic generation. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Solutions Advisors at https://solutions-advisors.com/  This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/