Product Marketing Magic: Launch Strategies That Actually Drive Adoption with Natalie Marcotullio

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The Drafting Table

Jess Lin

15 episodes

7 hours ago

After a decade of investing in enterprise software, I've noticed something fascinating: While everyone talks about becoming a founder someday, almost no one discusses the tactical skills you need to master before making that leap. That's why I'm launching "The Drafting Table" – a podcast and content series dedicated to uncovering the tactical skills that separate successful operators and founders from those stuck in the dreaming phase.

Entrepreneurship

Business

RSS

All content for The Drafting Table is the property of Jess Lin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Product Marketing Magic: Launch Strategies That Actually Drive Adoption with Natalie Marcotullio

The Drafting Table

53 minutes 20 seconds

7 months ago

Product Marketing Magic: Launch Strategies That Actually Drive Adoption with Natalie Marcotullio

Most SaaS founders get product launches wrong. They think it’s about blasting their features everywhere on Day 1—but the best launches don’t happen in just one day.In this episode of The Drafting Table, I sit down with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, to break down how to run a product launch that actually works.We cover:✅ Why you shouldn’t launch the day your product is released✅ How to build momentum with a multi-week launch strategy✅ The right way to test messaging before launch day(s)✅ Why your launch should focus on end users, not just buyers✅ Tactical plays that drive awareness and long-term adoptionNatalie shares real-world examples from her work leading growth at Navattic and consulting with top B2B SaaS companies. Whether you’re launching your first product or looking to refine your go-to-market motion, this episode is packed with highly tactical advice.