Family businesses are the heartbeat of entrepreneurship — built on trust, shared purpose, and legacy. But behind every success story lies a unique set of challenges: navigating family roles, balancing emotion with logic, and managing the transition from one generation to the next.
In this video, Dr. Claude B. Kershner IV unpacks the real dynamics of working in, managing, and growing a family business — from the inside out. Drawing on years of firsthand experience across multiple generations of entrepreneurs, he explores what makes family enterprises both powerful and complex.
🧠 You’ll Learn:
-What defines a family business and why they matter more than ever
-The roles of founders, spouses, siblings, and in-laws — and how each shapes the business culture
-How to balance family loyalty with professional management
-The positives: trust, legacy, shared mission, and long-term perspective
-The pitfalls: nepotism, role confusion, and emotional decision-making
-How non-family employees can thrive within a family-run company
-The art of succession, buyouts, and leadership transition
-Opportunities for innovation and growth that are unique to family-based enterprises
👨👩👦 Personal Insights
Dr. Kershner shares reflections from a lifetime in family business — from his grandfather’s original enterprise, to his father’s leadership and expansion, to his own journey building and scaling a consulting company. Each story reveals how legacy, values, and adaptability intersect in the real world of entrepreneurship.
🚀 Why Watch
Whether you’re part of a family business, planning to join one, or simply curious about the lessons that shape generational leadership, this video will help you see how purpose, people, and performance come together to create lasting impact.
🔔 Subscribe for more conversations on leadership, entrepreneurship, and personal growth.
#FamilyBusiness #Leadership #Entrepreneurship #Legacy #SuccessionPlanning #SmallBusiness #BusinessLeadership
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Family businesses are the heartbeat of entrepreneurship — built on trust, shared purpose, and legacy. But behind every success story lies a unique set of challenges: navigating family roles, balancing emotion with logic, and managing the transition from one generation to the next.
In this video, Dr. Claude B. Kershner IV unpacks the real dynamics of working in, managing, and growing a family business — from the inside out. Drawing on years of firsthand experience across multiple generations of entrepreneurs, he explores what makes family enterprises both powerful and complex.
🧠 You’ll Learn:
-What defines a family business and why they matter more than ever
-The roles of founders, spouses, siblings, and in-laws — and how each shapes the business culture
-How to balance family loyalty with professional management
-The positives: trust, legacy, shared mission, and long-term perspective
-The pitfalls: nepotism, role confusion, and emotional decision-making
-How non-family employees can thrive within a family-run company
-The art of succession, buyouts, and leadership transition
-Opportunities for innovation and growth that are unique to family-based enterprises
👨👩👦 Personal Insights
Dr. Kershner shares reflections from a lifetime in family business — from his grandfather’s original enterprise, to his father’s leadership and expansion, to his own journey building and scaling a consulting company. Each story reveals how legacy, values, and adaptability intersect in the real world of entrepreneurship.
🚀 Why Watch
Whether you’re part of a family business, planning to join one, or simply curious about the lessons that shape generational leadership, this video will help you see how purpose, people, and performance come together to create lasting impact.
🔔 Subscribe for more conversations on leadership, entrepreneurship, and personal growth.
#FamilyBusiness #Leadership #Entrepreneurship #Legacy #SuccessionPlanning #SmallBusiness #BusinessLeadership
Motivation & Coaching in Leadership: Expectancy and Goal Theory Explained
The Dr. Claude Kershner Show
1 hour 12 minutes 30 seconds
4 weeks ago
Motivation & Coaching in Leadership: Expectancy and Goal Theory Explained
What truly drives people to perform—and how can leaders inspire consistent, meaningful effort?
In this talk, Dr. Claude Kershner IV breaks down the science of motivation through Expectancy Theory, Goal Theory, and Modern Coaching Psychology. This session explores how belief, purpose, and recognition shape performance, and how effective leaders use coaching to unlock potential rather than rely on authority.
In this talk, you’ll learn:
✅ What employee engagement really means and how it fuels performance
✅ How Expectancy Theory connects effort, performance, and reward
✅ Why clear, challenging goals drive stronger motivation than vague ones
✅ How meaning and recognition often outperform money as motivators
✅ The essential skills of modern coaching—trust, feedback, and purpose
Whether you lead a team, teach, coach, or simply want to understand what motivates people, this talk offers practical, evidence-based insight into how great leaders build engagement and lasting performance.
“People don’t care how much you know until they know how much you care.” — John C. Maxwell
The Dr. Claude Kershner Show
Family businesses are the heartbeat of entrepreneurship — built on trust, shared purpose, and legacy. But behind every success story lies a unique set of challenges: navigating family roles, balancing emotion with logic, and managing the transition from one generation to the next.
In this video, Dr. Claude B. Kershner IV unpacks the real dynamics of working in, managing, and growing a family business — from the inside out. Drawing on years of firsthand experience across multiple generations of entrepreneurs, he explores what makes family enterprises both powerful and complex.
🧠 You’ll Learn:
-What defines a family business and why they matter more than ever
-The roles of founders, spouses, siblings, and in-laws — and how each shapes the business culture
-How to balance family loyalty with professional management
-The positives: trust, legacy, shared mission, and long-term perspective
-The pitfalls: nepotism, role confusion, and emotional decision-making
-How non-family employees can thrive within a family-run company
-The art of succession, buyouts, and leadership transition
-Opportunities for innovation and growth that are unique to family-based enterprises
👨👩👦 Personal Insights
Dr. Kershner shares reflections from a lifetime in family business — from his grandfather’s original enterprise, to his father’s leadership and expansion, to his own journey building and scaling a consulting company. Each story reveals how legacy, values, and adaptability intersect in the real world of entrepreneurship.
🚀 Why Watch
Whether you’re part of a family business, planning to join one, or simply curious about the lessons that shape generational leadership, this video will help you see how purpose, people, and performance come together to create lasting impact.
🔔 Subscribe for more conversations on leadership, entrepreneurship, and personal growth.
#FamilyBusiness #Leadership #Entrepreneurship #Legacy #SuccessionPlanning #SmallBusiness #BusinessLeadership
