In this thought-provoking episode, Suzan Chin-Taylor sits down with Daniel Dominguez from the WHY Institute to discuss how discovering your WHY can revolutionize how you hire, retain, and promote talent—regardless of the industry you're in.💡 While the WHY Operating System may not be directly tied to the wastewater or infrastructure space, its impact on workplace culture, team alignment, and leadership development is powerful and far-reaching.🔍 What You’ll Learn:✅ What the WHY Institute is and how it was inspired by Simon Sinek’s “Start With Why”✅ The 9 WHY types—and how they shape workplace motivation and behavior✅ How discovering your WHY boosts hiring, retention, and internal promotion success✅ Real-world examples of role misalignment and how to fix it✅ How Suzan’s own WHY (Contribute, Make Sense, Trust) helped her identify her true strengths✅ The difference between WHY Discovery and tools like DISC and Myers-Briggs✅ How to create more collaborative, energized teams✅ Why great workplace culture begins with understanding human motivationWhether you’re managing a crew in the field, leading a team, or building workplace culture from the ground up, understanding your WHY—and the WHY of others—can be a game-changer.🌐 Resources & Contact Info:📌 Website: www.whyinstitute.com📧 Email: dan@whyinstitute.com🔗 LinkedIn: Daniel Dominguez🎧 Subscribe to the Smells Like Money Podcast:Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WorkplaceCulture, #WHYDiscovery, #EmployeeRetention, #TeamBuilding, #LeadershipDevelopment, #HumanResources, #WastewaterIndustry, #BlueCollarLeadership, #HiringStrategies, #WorkplaceInnovation, #DanielDominguez, #SuzanChinTaylor, #SmellsLikeMoneyPodcast, #SelfAwareness, #EmotionalIntelligence