Sarah Rossi and Steph talk about how Sarah’s online profile, where she’s known as ‘Taming Twins’, has rocketed in the last 12 months. She talks with Steph about her career so far, from starting a bakery that she loved, and recognising that she couldn’t scale the business because it relied on her being physically there too much. Sarah’s blog Taming Twins started out as a creative outlet to share about her life with twins, until she noticed that recipes she shared were getting more traction.

Sarah talks about blogging for ten years, growing a steady following and then pausing after a book deal came along, when she asked herself and her followers ‘what do people actually want?’. Simply, the feedback told her what they wanted was help with dinner. What ingredients did they need? What could they cook that everyone would eat? And make it quick! Off the back of that renewed focus on her customer, Sarah’s following on insta alone is over 350k, she has written Sunday Times bestseller ‘What’s for Dinner?’, quick and easy fuss-free family meals, and has a second book out in September 2023.

Sarah talks about her income, becoming very strategic with her use of SEO and display ads and not relying on sponsorship and avoiding having to flog something to her followers that they don’t want, now that she is clear on her mission that she wants to be useful to families and take the stress out of the question ‘What’s For Dinner?’.

Sarah’s book What’s for Dinner?

Preorder Book Two What’s for Dinner in One Pot? 

Sarah’s Instagram and TikTok

Sarah’s website Taming Twins for fuss-free recipes and meal plans

Steph’s Instagram

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